Ever wonder if that story about Pepsi's slogan translating to “bring your ancestors back from the dead” is true?

In this episode, we dive into famous translation fails in marketing—separating myth from reality. While some Coca-Cola and Pepsi tales are more fiction than fact, we uncover real translation fails from brands like Mitsubishi and KFC that cost big money and reputational damage. Tune in to find out how language can make—or break—a brand.

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"Mokusatsu" is a Japanese word that can mean either "to withhold comment" or "to treat with silent contempt," and this ambiguity became central to a tragic misunderstanding during World War II. The video recounts how the Allies misinterpreted Japan's neutral stance as defiance, which accelerated the deployment of the atomic bomb on Hiroshima. It argues that this translation error may be one of the most devastating in history, with consequences still shaping international relations and nuclear...